About POSH

At POSH, we believe every woman deserves to feel both rooted in her heritage and radiant in her individuality. Born from a deep respect for Emirati culture and craftsmanship, our abayas are more than garments—they are timeless expressions of tradition, elegance, and confidence.

For generations, the abaya has been a symbol of grace and modesty. We honor this legacy by meticulously crafting each piece with premium fabrics, intricate details, and a modern sensibility. From the delicate drape of light crepe to the subtle shimmer of hand-embroidered accents, every stitch reflects our unwavering commitment to quality and beauty.

Our designs celebrate the rich heritage of the Emirates while embracing the evolving tastes of today’s woman. Whether for work, social gatherings, or special occasions, POSH abayas blend cultural authenticity with contemporary sophistication, offering versatile styles that empower women to move seamlessly through life’s moments.

Guided by our core values—authenticity, craftsmanship, and customer-centricity—we place your pride and comfort at the heart of every decision. We listen, innovate, and strive to exceed expectations, ensuring each abaya not only adorns but also uplifts.

At POSH, we are more than a brand; we are custodians of culture and companions in confidence. Together, let us walk forward with grace, honoring the past while embracing the promise of tomorrow.

Designed for Now. Crafted for Always. 🌙